THE SKINNY DAILY // SPONSOR ONE-PAGER
💰 Financial Planning
Wealth Management / Financial Advisor / Credit Union
Prepared for
Meridian Wealth Advisors
Columbus
"The listener is already thinking about money. You are already in the room."
The Investment
Annual Total
$26,000
per year
Spots Per Week
5
broadcast days
Effective CPM
$12.50
vs $18 traditional
The math: 5 broadcasts/week × 52 weeks × ~8k listeners = 2080k annual impressions at $12.50 CPM. Traditional radio buys the same reach for $37,440. You pay $26,000.
What They Are Buying
Not a spot
A placement inside the station's Daily Intelligence Layer — content the host reads as their own.
Not an ad
A Local Bridge — 10 seconds where the host connects the day's insight directly to your offer.
Not interruption
Integration. The listener doesn't skip it. They hear your name as part of something useful.
Not a campaign
A ritual. Same time, same format, every broadcast day. 52 weeks of consistent presence.
The Local Bridge — What It Is
Every 60-second script has four sections: Hook → Action → Local Bridge → Sign-off. The Local Bridge is a single sentence — written into the script — that connects the day's insight to a local resource. That resource is Meridian Wealth Advisors. The host reads it as their own recommendation. The listener hears it as editorial, not advertising.
Demo Script — Tuesday (Financial Planning Day)
This is what Meridian Wealth Advisors sounds like inside the segment. The host reads this as their own voice.
Host Intro — Live Read (not scripted)
"Here's something I want you to hear before you start your day..."
Hook — 0:00–0:15
Here's a number most people don't know: the average American household leaves $1,200 a year on the table in unclaimed tax deductions — not because they cheat, but because they never knew what to ask.
Action — 0:15–0:40
Three questions to ask your tax preparer before April 15th: Did you check my home office deduction? Did you account for my side income? And — did you look at my HSA contributions? Those three questions alone could change your return.
Local Bridge — 0:40–0:55 ← Meridian Wealth Advisors is here
And if you want someone in Columbus who already knows the answers — Meridian Wealth Advisors is offering a free 20-minute tax review for new clients this month. No obligation. Just clarity.
Sign-off — 0:55–1:00
That's today's Skinny on your money.
The Conversation That Closes
"We're not selling airtime. We're aligning your business with what our audience is actively trying to solve."
Next Step
Schedule a 20-minute demo call. We will play the segment live with Meridian Wealth Advisors in the Local Bridge.
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