A Case for Radio

Radio's Second Act

Radio is reach-rich and relationship-poor.We reach everyone. We move no one.

The Shift
Old Radio→New Radio
Playlist & Format→Life-Stage Programming
Passive Listeners→Active Community
Voice Talent→Trusted Guides
Interruptive Ads→Recommendations
Impressions Sold→Relationships Monetized
The Programming Architecture
THE 5F MODEL
Family
Fitness (mental & physical)
Finances
Food
Fun
The architecture of the Mastery Demographic
The Economic Engine
Advertising→Recommendation Promotions·Listeners→Members·Inventory→Access to the Room

One host. One real conversation.
About the life this audience is living. Every day.

The Mastery Demographic (45+)